After long successes achieved by entrepreneur Joel Mardinian in her career, she recently celebrated the birth of a new cosmetic product, EYECANDY, which is a range of new medical-grade colored contact lenses that aims to empower women and increase their self-confidence through their sense of beauty and femininity.
In this regard, Joel said: “Today I am pleased to celebrate the launch of EYECANDY, a new group of contact lenses consisting of eleven colors, which enables women to show their beauty and femininity as they want. This name carries a distinct meaning, which is the beautiful, attractive, striking woman. This name is precisely because I want every woman to feel strong, confident, it is not necessary if we use lenses, we deceive others, we do color hair and dye it with all colors and the same thing with makeup. She added: “I myself am sometimes bored with how I look and want to stand up
With some changes, such as coloring my hair in red, pink, blond, honey, and choosing certain hairstyles, the same is true for these lenses, as they create a kind of renewal and change and show the femininity of women without exaggerating the use of makeup, especially at this time when the eyes are very focused on.
Work on this project was done two years ago, but it was focused on during the quarantine due to the full dedication that was allocated to EYECANDY in cooperation with an Italian company and the Joel Mardinian team, as Joelle always strives to meet her vision of the requirements and needs of every woman in society.
EYECANDY highlights the beauty of every woman, especially with the multiple colors that she can choose from according to what suits her skin and hair. The quality of these lenses has been carefully and thoughtfully selected with the most important Italian company that uses the latest technologies and has long and long experience in the field of ophthalmology.