Joelle Mardinian revealed to ET Arabic the launch of a make-up line bearing her name next year on the sidelines of her concert held yesterday in Dubai, which was dedicated to the launch of the EYECANDY color range.
Joel said, “Make-up was the first natural thing that I did in my name as a beauty expert who started like this on mbc, and presented a program to show my skills and create new blocks for women.”
And she continued, “Being very keen on quality, make-up is more difficult than offering reds, mascara, eye liners, powder, and foundation, and they are all great, and I do not accept anything to be amazing, and the other product is not as wonderful.”
Joel spoke about the eyecandy group of contact lenses and said, “Contact lenses are the same quality, but I choose different colors with a specific goal and vision, and the makeup is much more difficult, and I do not offer anything that I am afraid of for my name and it is more important than taking any risk, and when the time gets right then I will definitely launch a line.” My make-up, and if it does not happen, God will not
Joel denied that one of the artists wore eyecandy lenses, and she wished everyone to try it because they would love the colors. The basis for it to continue, and I do not care whether I win today and then no, what matters to me is the profit after 10 years
Joel expressed her pride and happiness today with the birth of Brend eyecandy, revealing that she began her story on the first day of quarantine when all business, WhatsApp and emails stopped, and she found time to fulfill this dream.
She said, “3 years ago, I say I want to do lenses and I did not have enough time, especially since I also have Clinica Joelle, Joelle Paris and Maison de Joelle, and my children, and my program was impossible to do before.”
And she continued, “I felt that my life suddenly had nothing left in it, and I was happy that I could focus on something that I love and needs creativity, and I chose high-quality contact lenses and worked to be different from other brands.”
Joel added that Eyecandy is an additional step to increase self-confidence to make women more beautiful, stronger, and to say every woman I am eyecandy and I am a remarkable, beautiful, intelligent and independent woman. All these characteristics create the eyecandy woman and even the eyecandy hashtag is important to me. From ourselves, and I want every girl to say about her condition, I am attractive and beautiful, and this is the message from behind eyecandy, which includes 11 distinct colors
On her Instagram account, Joel sent a motivational message to all of her followers after the launch of eyecandy, in which she said, “Last night was a celebration of something beautiful eyecandy born during this ugly epidemic. We must always look for light in the darkest places. We must have strong faith and never lose hope.”